Open to digging deep and unearthing your brand, creatively

Creative marketing is an art, but it also has a job to do. This is why you won't find self-absorbed prima donnas or tortured artist types at Mindspace. The successful kind of creative gets sales, clicks, visits, buys, head-nods and handshakes. Mindspace creative must inspire action.

How do we do it?

Before the fun starts, we take a careful look at you business objectives. In some cases, this is followed by a dive into our proprietary Mindspace Brand Pillars™ and Brand Guidelines processes.

Brand Pillars™ (What you say). From this process comes a booklet (forget about 2" brand binders) called The Little Playbook of Brand Consistency, packed with good stuff like your positioning, messaging, target, competition, vision and values. It's kind of fun and fuels the creative process.

Brand Guidelines (What you see). If you don't already have them, the colors, fonts, flourishes and photos that visually tell your brand story will be developed and neatly packaged in visual brand bible that accompanies the Brand Pillars™ booklet.

Next comes the crazy part. We actually include our clients in the creative process to help us "make the sausage". We invite you into our Mindspace home to toss your own ideas into the mix. We put your ideas, expertise and passion up on the whiteboard with ours and let Hugo, our idea-sniffing dog sort out the game-changing concepts from Richard's ideas (no offense buddy).